Keep the home fires burning.

Apparently there is some tree hugging eco-loon fucktwattery called Earth Day which encourages the dim witted and easily led that flicking off a light bulb will salve their conscience, save the planet, like dude.

Anyway the backlash has started "AN anti-Earth Hour group urging Australians to keep their lights blazing this weekend is a sign of waning interest in environmentalism, experts say."

Group member Alexander Woodhouse says: "The Earth Hour makes people feel like they've done their share and makes them sleep better... that's nice for them but it doesn't really help the earth."