Posted for no other reason than it amused me.Camra web page on Great British Beer Festival
Drinking real ale from a local brewery in a local pub can help save the planet, a pressure group has insisted.
The claim has come from CAMRA, the Campaign for Real Ale, at the start of 30th Great British Beer Festival at London's Earls Court.
It points out that drinking at home has hit "record levels" - which is not the way to go green.It is urging people to swap their armchairs for the barstool, saying that cans and non-returnable bottle bought from shops and off-licences produce a "huge amount of waste".
CAMRA Chief Executive Mike Benner said: "We're all becoming more environmentally conscious and drinking a local real ale in a pub is one way of making a small but significant contribution to save the world."
CAMRA claims that local real ale enjoyed in a pub is the most sustainable choice for many reasons, including boosting the local economy and creating jobs.
This, says the group, also cuts down on 'beer miles' and boosts sustainability "through promoting a sense of pride, provenance and identity to communities across Britain".
CAMRA has also hit out at the recent obsession with 'superchilled' beers, often cooled down to one or two degrees in the pub.
Mr. Benner said, "Real ale is pleasantly and naturally cool, served at 10-13 degrees, so much less energy is used cooling the beer.
"No one likes warm beer, but the obsession with cooling beer down to such unnatural levels is surely at odds with an environmentally-friendly approach."
The Campaign for Real Ale (Camra) has called on publicans to stock more regional beers to help the environment.
The plea comes ahead of the Great British Beer Festival, which starts tomorrow, with the intent to promote local beers alongside other regional foodstuffs and revitalise regional brewing houses.
According to Camra, 46% of beer sales last year were in cans or non-returnable bottles and the combined effects of waste and "beer miles" – the cost of transporting beers around the country – made drinking international brands environmentally unsound.
Mike Benner, chief executive of Camra, said: “We’re all becoming more environmentally conscious and drinking a local real ale in a pub is one way of making a small but significant contribution to save the world and promote local economies in a food and drink market dominated by global companies.
“Draught real ale means no wasted beer cans or bottles and if you choose a locally brewed beer, you’ll help reduce unnecessary beer miles.”
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