Saatchi & Saatchi has scooped the brief to handle the Labour Party's ad account ahead of the forthcoming election. The agency is believed to have beaten a shortlist of Albion, Beattie McGuinness Bungay and Profero.
It is thought its range of creative ideas and big agency status proved crucial to its appointment. The pitch was headed up by SSF chief executive Robert Senior and Saatchi's creative director Kate Stanners.
While a date for the election has yet to be set, some experts believe it could come as early as this year as Prime Minister Gordon Brown looks to take advantage of favourable opinion polls.
However, it could be called as late as summer 2010 under election rules. Saatchi & Saatchi has been synonymous with the Conservative Party for many years because of its 1979 "Labour isn't working" ad, although it resigned the account in 1987.
Some more here at Guy Fawkes
**With little difference in many areas, both of the main parties dare not mention the Europe problem and have a problem deciding if they are in or out. The whole election is going to come down to slick ad, slogans and who can pump the best pr into the media.
A sad state as it used to be that you would know both what your local MP and candidates stood for and they would in the main be local, rather than having them either hoisted on you by the party to try to hold an area.
Hat tip to the thunder dragon for this pic.
TagsSaatchi & SaatchiNew Labour
Hype
Spin
0 people have spoken:
Post a Comment