A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.
“The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned,” said Pierre Francois Le Louet, the agency’s managing director.
Instead today’s males are turning more towards “creativity, sensitivity and multiplicity,” as seen already in recent seasons on the catwalks of Paris and Milan.
Arnold Schwarznegger and Sylvester Stallone are being replaced by the 21st-century man who “no longer wants to be the family super-hero”, but instead has the guts to be himself, to test his own limits.
“We are watching the birth of a hybrid man. ... Why not put on a pink-flowered shirt and try out a partner-swapping club?” asked Le Louet, stressing that the study had focused on men aged between 20 and 35.
Sociologists and other experts spent three months analyzing some 150 magazines and books and 146 Internet sites, as well as interviewing a dozen experts from Europe, the United States and China.
The traditional man still exists in China, Le Louet said, and “is not ready to go”. But in Europe and the United States, a new species is emerging, apparently unafraid of anything.
“He is looking for a more radical affirmation of who he is, and wants to test out all the barbarity of modern life” including in the sexual domain, said Le Louet, adding that Reebok with its “I am what I am” campaign had perfectly tapped into this current trend.
Yes indeed the French may be all "new age men" totally emasculated or liberated as they see it, or rather pussy whipped and sitting around in le new age hugs, but the rest of us are laughing at your new age quasi gay antics with your dying language and your crap cars.
0 people have spoken:
Post a Comment