CAMRA - Cyclops: Moving real ale forward

Cyclops: Moving real ale forward.

CAMRA, in partnership with breweries, has introduced a revolutionary tasting scheme called Cyclops, which describes in simple language what a beer will look, smell and taste like. It also gives a mark out of five for sweetness and bitterness. Since its launch exactly a year ago at the Great British Beer Festival the scheme has enjoyed remarkable success with more than 40 breweries now on board covering approximately 250 beer brands.

In the belief that Cyclops is a way to encourage more women to try ale, CAMRA is urging more brewers to adopt the Cyclops tasting scheme that will feature at the Great British Beer Festival. Beer is a wonderfully diverse drink with an incredible range of styles and the time has never been better to attract women looking for a lower alcohol alternative to wine.

Paula Waters said: “Since its launch at the Great British Beer Festival only 12 months ago the Cyclops scheme has gone from strength to strength and now covers over 250 real ales. Breweries that adopt the scheme will find it helps attract women to try beer by demystifying often complex and challenging flavours. If we can get women to try real ales and find a style they like, there will be no going back. The Great British Beer Festival is a perfect place to get started.”

Beers that have adopted the Cyclops system will have a big presence at this year's Great British Beer Festival at Earls Court between August 7th - 11th.

**Found this story on the CAMRA site story here, I thought for a second that it may have had something to do with unelected-by us the voters that is- PM Gordon Brown. Alas he is not reducing duties on beers or resigning.
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