The group, called, Leave Our Cider Alone! states, "Alistair Darling has proposed a tax duty increase of 10% "above inflation" on some cider from Sunday. Why? Is he not a cider lover? What have us cider drinkers done to Alistair Darling? Join the group and invite cider lovers."
The description ends with a plea: "We can't let this happen".
The new page was publicised on social networking site Twitter, attracting 320 new members almost straightaway.
Cidermakers Brothers Cider tweeted that duty on its Pear, Festival and Bittersweet Apple brands would go up by 13.13%. However, its Toffee Apple, Lemon and Strawberry flavoured drinks fit into the wine category, and escaped with a lower increase of only 5.13%.
Visit the site by clicking here.
CAMRA, chief executive Mike Benner
"Today’s budget is a charter for the large supermarkets who irresponsibly promote alcohol as a loss leader at the expense of our nation’s community pubs, real ale and responsible pub goers.
"CAMRA is totally at a loss in understanding how a Government that recognises the community value of pubs can impose such consistently draconian beer duty increases.
"Today’s duty increase has stamped down on the survival hopes of community pubs across the UK.
"This is a further tax raid on responsible beer drinkers and community pubs. It is however a tax raid that will yield little extra money for the Government as any extra beer duty will be outweighed by job losses, pub closures and reduced business taxes."
BBPA, chief executive Brigid Simmonds
"This latest beer tax hike piles on the misery for Britain's hard-pressed pubs and beer lovers. It is also a snub to voters, who by a majority of two to one wanted the Chancellor to scrap the beer tax escalator.
"Since 2008, beer tax has increased by an eye-watering 26 per cent – a £761 million tax rise - and we have seen the loss of 4,000 pubs and over 40,000 jobs up and down the country. Beer sales are down £650m in the last year alone.”
"The Chancellor’s claims that this is a Budget for investment and growth are hollow, considering he’s just hit the beer and pub sector with a £161 million tax rise.
"The extension of the tax escalator for an extra two years also means more pain. Recently, there had been some signs of improvement in our industry but this recovery will be threatened by Mr Darling's tax rise, which is putting hundreds more pubs and thousands more jobs at risk."
Fuller's, chairman Michael Turner
“Once again, by continuing with the duty escalator, the Chancellor has defied logic to heap a further tax burden on one of this country’s most valuable industries.
"This ill-advised policy will benefit no-one, as the consumer will pay more and the Treasury will receive less revenue from tax as a result.
"Pubs are closing at an alarming rate, beer sales are down an astonishing £650m and 24,000 jobs were lost in the sector over the last year. The last thing we need at this crucial time is more tax, which places beer and pubs at an even greater competitive disadvantage.
"British beer and the British pub are icons of this island and they are in desperate need of support from our politicians, whatever their political leaning. My hope now is that whoever holds the red box at the next budget will actually listen to the industry and the public at large and put an end to this destructive policy."
SIBA, chairman Keith Bott
"Today’s announcement is another example of the apparent disconnect between what this Government says about encouraging local, sustainable economies and what it does, which is having a disastrous effect on the pubs that local brewers need to thrive if they are to thrive themselves.
"The sooner it realises the link between the two and starts making policies that support local pubs and local brewers, rather than damaging them, the better.”
“The continuous percentage hikes in duties across the board fail to address the imperative to move consumers away from stronger alcohols with greater potential to cause harm, towards cask ale.
"Cask beer, with its relatively low ABV, is always consumed in the controlled, socially responsible environment of the pub, making it a much less damaging form of alcohol than cheap supermarket-bought spirits. “
Save the Pub Group, chair Greg Mulholland
"Whilst I welcome the moves made by Pub Minister John Healy last week to ensure a fair deal for pub tenants, the announcement in today’s budget will visit great harm on the industry.
“Rise after rise in duty completely undermines the attempts by the Government to prove that they are taking the plight of the pub industry in Britain seriously."
ALMR chief executive Nick Bish
“This is not a route map out of recession for pubs and bars. Each one of these employs about 10 people and together they contribute £9 billion a year in taxes. The Pubs Minister has drawn attention to the rate of pub closures and is proposing ways to stem the decline; but his colleague at the Treasury seems to go out of his way to reduce operators’ income and profitability.
“The Chancellor, having reinstated the new higher VAT rate in January has further racked up prices by increasing duty rates on beer, wines and spirits by 5% from Sunday. This will translate into 10p increases per pint at the pumps with equivalent premiums for wines and spirits and this will drive price-conscious customers away from pubs and accelerate the downward spiral of sales in a beleaguered sector.
“The opportunity for pubs to be recognised as the best and safest places for responsible consumption has again been missed. Supermarkets will force suppliers to absorb the duty increases and thus increase the differential between the on and off trade. Minimum pricing is controversial and maybe illegal, but a ban on below-cost selling is in the gift of the government now.”